Guide: Hybrid work personas | New landscape of work and employees needs

After surveying 3123 respondents our experts developed a friendly guide describing the transformations taking place in the workplace. Do you want to know what are the usual hybridised work styles and how they are changing the work environment – from just an office space to a phygital workplace? Download our first report from Colliers Define!

What is it about?

In the post-pandemic era organisations, boards and managers have faced the challenge of an ever-changing landscape of work styles and employee needs. A recent study conducted by workplace advisors from Colliers Define platform shows that we are not so much dealing with the emergence of new work styles, which are unique to each organisation. We are experiencing their hybridisation and deepening of the so-called phygital workplace – the extended work environment encompassing physical and digital.

What are the personas? 

Conducted research enabled us to identify three main work styles: diverse, focused (requiring concentration) and caller. However, these styles can look different from company to company. To better understand the new needs of mobile workers and how they use the work environment ecosystem, Colliers experts developed personas – profiles of people who work in similar ways and gave them names that reflect their character – Analytical Albert, Collaborative Claire and Varied Victor. They also defined their needs for a physical workplace.

Analytical Albert

Albert’s typical workday is dominated by individual focused work…

Albert’s typical workday is dominated by individual focused work, which accounts for 50 percent of his daily activities. Second place belongs to activities related to communicating and collaborating with people from his own and other teams, taking up 36 percent of working time.

Find out more about Albert in the report!

Collaborative Claire

Collaborative Claire’s typical workday is the reverse of Albert’s workday…

Collaborative Claire’s typical workday is the reverse of Albert’s workday. Meetings and interactions are the dominant part of Claire’s day, taking up more than half of her work time on average. Second place belongs to individual work, which takes up about 36 percent of the typical Claire’s workday. All the other activities, including phone calls or working with paper documents, take up a total of about 12 percent of Claire’s work time.

Find out more about Claire in the report!

Varied Victor

Victor’s time is more equally distributed.

Victor’s time is more equally distributed. His workday is filled with a variety of activities: in addition to meetings and individual work, Victor spends a significant proportion of his day on phone calls and working with paper documents. However, when we compare his work style at home and in the office, we find that differences are not that substantial.

Find out more about Victor in the report!

Who is it for?

For managers and directors who want to get a deep insight about potential work styles in their organisation.

Download the latest report and find out:

  • How the pandemic has affected the work environment, including in your organisation;
  • What a phygital workplace is and what are the key elements in building one;
  • How do people whose style fits the profile of Claire, Albert or Victor work and what are their needs.
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